I went and watched it again, i didnt watch the video all that close the first time. If you really follow it, quite a message, fucking great. I usually hate music videos because most of them suck or ruin a song, but i think an animated video is the only way to do it. Going back to Pink Floyd, they did it, you definitely get a message across that way, because you can make it anything. I dont think i ever would have got what that song was really about if i didnt see the video. I would be willing to bet this band had some inspiration from Pink Floyd
Damn, I never watch music videos either (I just let the video play in the background) but that one was great. You're right, I never would have had a clue what that song was about without that video.